Democratizing Elite Career Intelligence
The frameworks that build billion-dollar companies shouldn't be locked behind
$50,000 executive coaching programs.
Meet Your Mentor
22+ Years of Elite Experience, Distilled Into Actionable Frameworks
Dana Penza
Founder & CEO
Dana Penza is not a theoretical coach. He is a battle-tested executive with 22+ years of experience at the world's most elite companies, having driven hundreds of millions of dollars in revenue and scaled businesses from $10M to over $100M.
From the cloud revolution at Amazon Web Services (AWS) to the high-stakes world of Goldman Sachs and transformative tech startups like Rubrik, Citrix, and Perfecto, Dana has seen what "good" looks like at the highest levels.
Career Highlights
Amazon Web Services
Account Director
Led strategic enterprise accounts during the cloud revolution, gaining unparalleled insight into how the world's most innovative companies scale.
Goldman Sachs & Wall Street
Analyst
Built analytical foundation working with elite financial institutions including JPMorgan Chase and Citi, mastering high-stakes corporate strategy.
Tech Startups
Sales Leader & Advisor
Key player at Rubrik, Citrix, and Perfecto. Helped scale companies from $10M to $100M+ and through successful IPOs and acquisitions.
Why Million Dollar Blueprint?
After helping Fortune 500 companies scale billions in revenue and watching multiple startups grow from $10M to $100M+, Dana recognized a disturbing pattern: talented professionals were hitting a ceiling not because they lacked ability, but because they lacked access to the insider frameworks used at elite companies.
The strategies that drove success at Amazon, Goldman Sachs, and high-growth startups weren't taught in business schools or available in books. They were proprietary knowledge passed down through mentorship—creating an unfair advantage for those on the inside.
Dana created Million Dollar Blueprint with one mission: democratize the playbook of the elite and give everyone the blueprint to change the trajectory of their life and career.
Commitment to Giving Back
Beyond the boardroom, Dana has led career-building workshops with organizations like YearUp and New York Cares, and provided personal mentorship to countless professionals seeking to unlock their potential.
Our Story
After more than 22 years navigating the corridors of Fortune 100 companies and high-growth startups, a pattern emerged: success wasn't correlated with effort, credentials, or even intelligence. It was about mastering specific frameworks—insider knowledge passed down through mentorship at firms like Amazon, Goldman Sachs, and elite tech companies.
These weren't taught in business schools. They weren't available in books. They were proprietary systems that separated the top 1% from everyone else.
Meanwhile, the market was flooded with courses teaching skills that would be obsolete within five years. AI was rapidly commoditizing technical expertise. The gap between what people were learning and what actually mattered was widening.
Million Dollar Blueprint was founded to close that gap—to give ambitious professionals access to the same frameworks that drive success at the world's most elite companies.
The Market Failure
Executive Coaching
Elite frameworks locked behind prohibitive price points, accessible only to C-suite executives.
Skill Obsolescence
Average lifespan of technical skills before AI and automation render them commoditized.
Practical Application
Traditional education focuses on theory, not the battle-tested systems used by elite firms.
Our Methodology
Proprietary Frameworks
Distilled from 22+ years at Amazon, Goldman Sachs, and high-growth tech companies. Not theory—battle-tested frameworks with proven ROI that have driven hundreds of millions in revenue.
AI-Resistant Skills
Exclusive focus on capabilities that cannot be automated: strategic influence, high-stakes negotiation, organizational navigation, and executive presence.
Real-World Application
Every framework has been tested in the trenches—from scaling startups to $100M+ to managing strategic accounts at the world's most innovative companies.
Operating Principles
Substance Over Marketing
We don't promise overnight transformations or get-rich-quick schemes. We provide frameworks that compound over decades.
Lifetime Value
One investment, perpetual access. All courses include lifetime updates as we refine and expand our curriculum.
Risk Reversal
30-day unconditional money-back guarantee. If you don't see immediate applicability, we'll refund every dollar.
Ready to Access the Insider's Playbook?
Invest in frameworks that compound for decades, not skills that expire in years.
Explore CoursesResults vary by individual effort and market conditions. Past performance does not guarantee future results.
Ready to Accelerate Your Career?
Founding member pricing available • 30-day money-back guarantee